what we do ... Differently
We are driven by intent and purpose to shatter convention and destroy habits for creating phenomena. This is the basis of our creation.
Imagine a new born. Word by word, day by day and event by event, knowledge is carefully crafted and infused with detailed articulation to develop a life so precious. We do exactly the same with products and develop them into inspiring brands.
Writing Brand Briefs
We prepare the right brief with you to expand your vision by exploring what your brand could achieve. We work with you every step of the way. We believe that each brand is a ‘LIFE’. It has its own being. We help you discover your brand's potential.
Creating Brand Ambassadors
People are the driving force behind every organization and its brands. We also coach your people to understand the brand through creative intelligence, art appreciation and positioning. Apart from this, we also develop motivational films and annual themes to empower this brilliant resource for exercising total brand power.
How We Approach... Communication!
Einstein's 'Theory of Relativity' can be best applied to the changing behavior of the world citizen. The customers of today shall not remain the same when it comes to tomorrow. They are learning, changing, evolving and maturing by the second.
We love to prepare stories that are 10 years ahead and have the power to remain fresh. At SCDS, we challenge ourselves and inspire our clients to think in similar direction. Your brand must inspire your customer even a decade in the future. That inspiration, is your 'Brand Differentiator' - your brand 'PROMISE'.
SCDS works hand in hand with your management to identify the 'brand differentiator' that has potential to transform into 'Promise'. Our research, segmentation, targeting and positioning exercises help generate focused campaigns that drastically increase memory of your brand.
Action. Reason Thought.
Since ART is the foundation of the aesthetics of the society, these campaigns that we call 'BRAND COMMUNICATORS' are driven by an ART-istic approach to every situation. Brand success is always a result of 'A'ction due to 'R'easons born by 'T'hought.
HOW WE UNDERSTAND MARKETS... PEOPLE!
The current state of the entire creation both nature and manmade is a result of the collective memory of its immediate environment in which it has prospered and developed over years and centuries. Family, culture, tradition, faith and the overall socio-economic-political fabric of different regions have the influence of history seeded in them. This is what makes their thought, action, behavior and appearance today.
At SCDS, we gain insight into these elements that build the personality of the world and its individuals. This helps us generate confirmed strategies for brand communication. SCDS is experienced in both domestic and international markets.